Dustin Villarreal
Austin, TX ::: [email protected]
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"It is better to hire people who can get you to where you want to be
than people who profess to have been there before."
-- Guy Kawasaki --
...But since we're here, why not talk about my experience for just a bit?
 Capture my digital soul with a Nintendo 3DS |
 That's Mii. :) |
Education
Bachelor of Science, Public Relations ::: August 2009
The University of Texas at Austin - College of Communication
Business Foundations Program Certificate - UT Red McCombs School of Business
Relevant Courses: Accounting, Management, Finance, Management Information Systems/Statistics, Marketing,
Legal Environment of Business
Popular Culture Studies Program Certificate - Bridging Disciplines Program
Relevant Courses: Black Music and the Media, SocioCultural Bases of Communication, Advertising and Popular Culture, The Gospels and the Search for the Historical Jesus, Cultural Anthropology
Relevant Experience
Marketing Werks/Fuze Marketing/Brand Besties
Tour Manager/Coordinator ::: 5/15 - Present ::: Chicago, IL/Austin, TX/Nationwide (Traveling U.S.)
+ Manage nationwide marketing tour for client Air National Guard.
+ Train & lead local staff in each market to effectively representclient.
+ Build marketing assets (24’ trailer and Obstacle Course) at music festivals, airshows, state fairs, etc.
+ Capture & edit footage taken with GoPros, cameras, other devices.
+ Set up, troubleshoot and maintain technology (traveling computer kiosks, iPad stations, Xbox ONE camera unit, sound systems, more.
+ Discuss strategy and local unit needs with Air National Guard recruiters, staff, and other high-ranking military personnel.
+ Oversee routing and travel budget, track number of visitors and report to headquarters about events.
+ Spokesperson and representative for clients: Air National Guard, Bridgestone, Hershey, Cheetos,
TxDOT's "Don't Mess With Texas" Campaign, others.
+ Oversee assets and staffing at events set up at Super Bowl, South by Southwest (SXSW), Country Jam, music festivals, and other high-profile locations.
The Art Institute of Austin
Academic Advisor ::: 12/09 – 5/15 ::: Austin, TX
+ Advise students academically in the fields of Game Art & Design, Audio Production, Fashion Retail Management, Culinary Arts & Management, Web Design & Interactive Media, Graphic Design, Media Arts & Animation, Photography, Digital Film and Video, Visual Effects and Motion Graphics and others.
+ Develop and lead training sessions for faculty, departments, and students regarding policies/procedures, and implementation of new campus practices.
+ Manage marketing campaigns directed toward 1600+ population for registration, events, workshops, changes in policies, online tool usage, and other purposes.
+ Utilize Web 2.0 tools and resources to communicate information, ideas, policies and procedures.
+ Lead online-only students through the online environment, digital bookshelf, best practices in the digital classroom, and understanding higher learning standards.
+ Maintain up-to-date information on the education industry, serve as "information database and advisor" for faculty and staff.
+ Supervise team of student workers and graphic designers, ensure completion of marketing materials and departmental projects.
+ Supervise creation of quarterly student-run newspaper "The Voice" and internal company newsletter "ARC."
+ Served as advisor to student groups and various organizations, connecting Ai Austin with Austin community.
+ Schedule classes based on instructor availability, room allocation, technological/material needs, etc.
+ Accept/Reject prospective students based on college readiness through previous transcripts, essays, exam scores, experience, interviews, etc.
+ Improve ARC (Average Registered Credits) for students, placing them on track to graduate within 2-4 years.
+ Teach classes including Environmental Science, Social Psychology, Web Marketing and others.
+ Counsel students in personal matters and life issues to push students toward success.+ Assist Game Director with scheduling/staffing/teaching demos/program needs.
South by Southwest (SXSW) - ScreenBurn
Writer/Reporter ::: 10/09 – 4/10 ::: Austin, TX
+ Wrote articles and blog entries for the official SXSW Interactive website.
+ Interviewed game developers, publishers, artists and other key figures in the video game industry.
+ Networked and established contacts with IGDA, ESRB, Texas Film Commission and others.
+ Reported on location from industry events, parties, concerts and SXSW panels.
+ Research industry trends, opportunities, and ongoing issues.
Office of the Governor - Texas Music Office
Fellowship Intern - Marketing/PR ::: 1/09 – 5/09 ::: Austin, TX
+ Assisted with production of the Texas Music Industry Directory on www.EnjoyTexasMusic.com.
+ Marketed/researched over 1000 Texas businesses/events/talent for public use through referral network.
+ Updated talent info for Texas artists, including Kelly Clarkson, Dixie Chicks, Jamie Foxx, Destiny's Child and others.
+ Promoted TMO at South by Southwest (SXSW) trade show and music party for Texas legislators.
+ Interviewed over 100 Texas music business owners and industry professionals for business statements.
Kerbey Lane Café Campaign – Integrated Communication Campaigns
PR Strategist ::: 1/09 - 5/09 ::: Austin, TX
+ Wrote entire campaign book detailing pr/advertising and budget operations for upcoming year.
+ Spearheaded main objective of creating annual Kerbey Lane Music and Art festival to establish relevance.
+ Created and conducted consumer surveys, detailed interviews and focus groups to pinpoint opportunities.
+ Interviewed staff and management at all four Kerbey locations to help better streamline training program.
The University of Texas at Austin
Resident Assistant ::: 8/07 – 5/09 ::: Austin, TX
+ Managed more than 120 diverse residents, interacted with thousands on campus throughout employment.
+ Increased attendance at social & educational gatherings by 30% through aggressive advertising campaigns.
+ Served as liaison between student body and university resources, interest groups and professionals.
+ Budgeted thousands of dollars in residence hall funds for programs and events.
+ Maintained safety and security by addressing cultural, racial, economic and human life issues.
+ Resolved conflicts between residents; enforced rules, policies, and procedures.
Bridging Disciplines Program – Pop Culture, Supervised by Dr. Brian A. Bremen
Research Assistant ::: 1/08 – 6/08 ::: Austin, TX
+ Conducted interviews with students and faculty from diverse backgrounds in issues of identity.
+ Researched popular culture issues and trends through internet and social media outlets.
+ Broadened student's awareness of diversity through research by creating programs and bulletin boards.
Gap, Inc.
Brand Representative ::: 07/05 - 05/08 ::: Austin, TX
+ Boosted “GapCard” customer enrollment and consistently exceeded weekly sales quotas.
+ Trained newly hired employees in daily Gap operations.
+ Operated cashier stations in numerous purchases, returns, online sales, and credit cards.
First Tee of Greater Austin – Public Relations Techniques
PR Strategist ::: 1/08 - 5/08 ::: Austin, TX
+ Produced thorough campaign book detailing year-long strategy for First Tee to follow.
+ Worked with team members to bring attention to First Tee’s Harvey Penick golf course.
+ Conducted focus groups as primary research to pinpoint weaknesses and support our recommendations.
projectHOPE – Management Information Systems, Business Fair Winner
Communications Director ::: 1/08 - 5/08 ::: Austin, TX
+ Designed and created winning customizable hats prototype for Dell Children’s Hospital burn victims.
+ Wrote feature article about class professor that tied in with team/product message of hope.
+ Created business plan book. Staffed/built booth showcase at fair, served as spokesperson for team.
Boys and Girls Club of America
Mentor/Counselor ::: 5/03 - 5/05 ::: Palacios, TX
+ Elevated morale amongst children by serving as role model and positive influence.
+ Counseled children from different social/cultural backgrounds; supervised social/educational activities.
+ Improved over 50 students' grades in school subjects and projects through mentoring.
Leadership/Additional Experience
+ American Cancer Society - Relay for Life Team Captain ::: 8/04 – Present
+ Public Relations Student Society of America (PRSSA) / TowerPR member ::: 8/06 – 3/09
+ Longhorn Basketball & Volleyball Band - Trombone Player ::: 8/05 – 5/07
Public Relations Skills
Computer: Proficient in Microsoft Office Suite (PowerPoint, Publisher, Excel, Word, etc.), StarOffice Suite, Pixia, FileMaker Pro, Photoshop/HTML knowledge, WYSIWYG editors/programs, basic pc/mac troubleshooting, social media tools (Facebook, Twitter, Myspace, etc.), Picasa, CARS and more.
Writing: News releases, media advisories, fact sheets, pitch letters, features, advertising research reports, headlines, pr campaign strategies, executive summaries, memorandums, copy editing and more.
Research: LexisNexis, Factiva, Academic OneFile, EBSCO, Qualtrics, Google Analytics others.
Related Tags: #adaptable #responsible #multitasker #advisor #independent #teamplayer #goaloriented #selfaware
#cultured #researcher #resourceful #determined #inquisitive #decisive #enthusiastic #knowledgeable
#thoughtful #ambitious #helpful #mediator
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