If you're not at ScreenBurn at SXSW this year, then you're missing out on a grand opportunity to capture new audiences for your business. With thousands in attendance and the gaming press at your fingertips, you can make a huge splash through the trade show exhibition, print advertising, or a branded insert. Just look at what Senior Producer and Senior Director of Entertainment Production at GMR Marketing Scott Troxel, who produced Mountain Dew's activation in the 2009 ScreenBurn Arcade, said about his ScreenBurn experience:
"I was completely overwhelmed by the helpfulness of the SXSW staff and the event itself. SXSW people were accommodating, informative, patient, and over-delivered on everything that was contracted for and discussed during site checks. Traffic flow was tremendous throughout the event times as well. I am looking forward to a continued relationship with them for many years to come."
That type of service only allows for more creativity to flow into your potential standout presence. Mountain Dew offered gamers a trip down memory lane at the 2009 ScreenBurn Arcade by offering the ultimate recreation room complete with the coolest games from the 1970's, 80's, and 90's. Furniture and props reflected a journey through time with shag carpeting, comfy couches, and other paraphernalia. Free samples of Mountain Dew were available to keep the gaming juices flowing, attendees smiling, and all eyes focused on the company leaving lasting product impressions.
Whichever avenue you choose to promote your business at ScreenBurn at SXSW, you can rest assured it will be a choice worth making!