It was a mixer of epic proportions last Monday evening as ScreenBurn at SXSW and the Entertainment Software Association (ESA) mixed and mingled with the gaming industry to discover valuable new ways business could be done together, meet digital media industry professionals, and of course have a complimentary beer or two... or three.
The ESA sponsored ScreenBurn at SXSW B2B Panel Track Networking Mixer was a matchmaking of the minds, shining light on business partnerships, upcoming events, and even providing insight into some of the biggest events in the industry. In fact, ESA New Media Associate Ashley Christoff explained why entering the ScreenBurn at SXSW ring was important during this age of the gaming industry.
“We love to see these relationships building across all media, there’s just so much convergence at SXSW,” Christoff said. “We knew ScreenBurn was getting bigger and had to come join in on the commentary going on in the gaming industry.”
ESA is no stranger to relationship building. Exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet, ESA also offers a range of services to interactive entertainment software publishers including a global anti-piracy program, business and consumer research, government relations and intellectual property protection efforts.
In the 2010 ScreenBurn Arcade, the Entertainment Software Association, Academy of Interactive Arts & Sciences, and the Prints & Drawings Council of LACMA showcased the Into the Pixel art exhibit. Into The Pixel is the world’s only curated art exhibition that brings together the traditional fine art and digital art worlds to explore and celebrate the art and artists behind the video game. The ESA also owns and operates the E3 Expo, the world's premiere trade show for computer and video games and related products.
“Videogames are not just a child’s toy, we need to get people to understand the importance and impact of our industry,” Christoff said. “What do games mean to each individual?”
ScreenBurn at SXSW and ESA are committed to bringing the gaming industry together under one roof to share ideas, debate, collaborate, and explore what Christoff and gamers everywhere want answered: “What can games do for our society?”