One trend that could easily be spotted on the show floor of the ScreenBurn at SXSW Arcade was the undeniable direction companies were taking with their product and business strategies, namely in kicking out the “old ways of doing business,” introducing modern methods, and creating products that defied the competition. This year's Arcade was certainly all about disruption!
“There are two goals to our business strategy,” said Jeremy Koester, spokesperson for SwebApps, a company that has created a simple, inexpensive way for individuals to build, track and update iPhone applications online. "To allow people to do business with a low barrier of entry, and to keep them coming back for more."
Not only has SwebApps developed an iPhone application creator, but they also know a thing or two about viral marketing, and what it takes to acquire business by using specially designed games to attract attention and spread the word about products.
“We've done story-driven online games, flashmobs, and other very viral methods of advertising that consumers personally invest time in,” Koester said. “There is white noise in the old, traditional methods of advertising and we need to realize that its time to adapt to our changing landscape; with social media there is a new way of advertising.”
While SwebApps continues to go viral, Sneaky Games has decided to come out of hiding and reveal what it has been working on for the past several months: Facebook games Strife of Seven and Fantasy Kingdoms, both releasing in March! The Austin, TX based game studio that concepts and develops engaging multi-player games for partners has revealed these these new titles with more new game announcements promised in the coming months.
But what will protect gamers' computers when they decide to finally take the plunge into online gaming? ESET has your protection as its priority with their gamer-approved anti-virus software that not only keeps malicious content at bay, but keeps the gamer in mind. By isolating questionable files and running on a small footprint hidden from the human eye, gamers don't have to turn the software off while playing RAM intensive games, a feature where other anti-virus programs fail.
“We're all about speed and performance unlike others on the market” Kris Garland, Marketing Communications Manager for ESET, said. “We're certainly not going to slow gamers down.”
While these three companies continue the good fight in kicking ass and taking names, their audiences benefit by having new avenues in entertainment and products to explore. ScreenBurn at SXSW is your source for social discourse!
“There are two goals to our business strategy,” said Jeremy Koester, spokesperson for SwebApps, a company that has created a simple, inexpensive way for individuals to build, track and update iPhone applications online. "To allow people to do business with a low barrier of entry, and to keep them coming back for more."
Not only has SwebApps developed an iPhone application creator, but they also know a thing or two about viral marketing, and what it takes to acquire business by using specially designed games to attract attention and spread the word about products.
“We've done story-driven online games, flashmobs, and other very viral methods of advertising that consumers personally invest time in,” Koester said. “There is white noise in the old, traditional methods of advertising and we need to realize that its time to adapt to our changing landscape; with social media there is a new way of advertising.”
While SwebApps continues to go viral, Sneaky Games has decided to come out of hiding and reveal what it has been working on for the past several months: Facebook games Strife of Seven and Fantasy Kingdoms, both releasing in March! The Austin, TX based game studio that concepts and develops engaging multi-player games for partners has revealed these these new titles with more new game announcements promised in the coming months.
But what will protect gamers' computers when they decide to finally take the plunge into online gaming? ESET has your protection as its priority with their gamer-approved anti-virus software that not only keeps malicious content at bay, but keeps the gamer in mind. By isolating questionable files and running on a small footprint hidden from the human eye, gamers don't have to turn the software off while playing RAM intensive games, a feature where other anti-virus programs fail.
“We're all about speed and performance unlike others on the market” Kris Garland, Marketing Communications Manager for ESET, said. “We're certainly not going to slow gamers down.”
While these three companies continue the good fight in kicking ass and taking names, their audiences benefit by having new avenues in entertainment and products to explore. ScreenBurn at SXSW is your source for social discourse!
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